Build a Product Comparison Table in WordPress That Can Rank

"Best X for Y" pages and "X vs Y" pages are some of the most reliable traffic patterns in WordPress, when they're genuinely useful.

Comparison tables work because they:

• reduce decision time
• make criteria explicit
• attract high-intent searches

But only if search engines can actually read the content.

What you can build with this#

• a reusable comparison-table block
• a “top 3” comparison table for affiliate/review pages
• a product-vs-product landing page with a summary + table + FAQ

AI prompt (copy/paste)#

Paste this into your favorite UI/UX builder (Lovable, v0, Cursor, Claude):

You are a senior frontend engineer.

Build a production-ready React component for WordPress that I can upload as a ZIP to WP Render Blocks.

Component: SEO-friendly product comparison table (crawlable HTML).

Requirements:
- Output one TSX component with a default export.
- SSR-safe: no window/document/localStorage during render.
- Render the comparison as real HTML (use a <table> for tabular data).
- Responsive: table should be readable on mobile (stacked cards or horizontal scroll, but keep content visible as text).
- Props (TypeScript) should support:
  - heading (string)
  - intro (string)
  - criteria: string[]
  - items: Array<{
      name: string;
      badge?: string;
      summary?: string;
      values: Record<string, string>;
      ctaLabel?: string;
      ctaUrl?: string;
    }>
  - showVerdict (boolean) + verdictText (string)
- Accessibility: proper table headers, captions, and readable contrast.
- Styling: Tailwind classes only, no dynamic class generation, no external images.
- No external network calls.

Deliverables:
- `ComparisonTable.tsx` (default export)
- minimal `package.json` (prefer zero deps)
- Example props JSON with 3 items and 6 criteria.

Direct answer: what makes a comparison table SEO-friendly?#

• The table content exists as HTML in page source (SSR) for indexable pages
• Criteria are consistent (users can scan and compare)
• There’s supporting copy (not just a table)
• The page includes question-based sections (why, who it’s for, alternatives)

Step 1: Start with the search intent#

Pick one:

• “X vs Y” (comparison)
• “best X for Y” (shortlist)
• “X alternatives” (discovery)

Write the page to match that intent:

• “X vs Y” needs a clear verdict and tradeoffs
• “best X for Y” needs criteria and a recommendation

Step 2: Define criteria users care about (not what’s easy)#

Good criteria are specific and comparable:

• price range
• setup time
• SEO implications
• editor workflow
• maintenance cost

Avoid criteria like “features” unless you define what the features mean.

Step 3: Add a short verdict before the table#

A 2–4 sentence verdict increases usefulness and helps featured snippets:

• who should pick option A
• who should pick option B
• the main tradeoff

Step 4: Render as HTML for indexable pages (SSR)#

If the page must rank, the table should exist as HTML in page source.

See: CSR vs SSR in WordPress: When to Use Each.

Step 5: Add the “questions people ask” section#

Comparison pages win when they answer questions like:

• “Which is better for SEO?”
• “Which is faster to ship?”
• “Which is easier to maintain?”
• “What are the alternatives?”

Consider adding a short FAQ block underneath:

• Build an SEO-Friendly FAQ Section in WordPress

Common mistakes#

Mistake: hiding important details behind tooltips#

Tooltips are fine for UI, but your main content should be visible as text.

Mistake: changing criteria per row#

If each product has different criteria, users can’t compare and search engines can’t understand structure.

Mistake: no context#

Tables alone don’t build trust. Add supporting sections: who it’s for, what to choose, why.

Try building this with WP Render Blocks — upload your first component in under 5 minutes.

FAQ#

Can I use a comparison table block across multiple sites?#

Yes. Just keep criteria consistent and localize the copy for each site’s audience.

Should I include pricing?#

If pricing is a key decision factor, yes, just avoid making the entire page about price.

This is part of our React + WordPress guide.

Summary#

Comparison tables can be a durable traffic driver when they're:

• indexable as HTML
• structured with consistent criteria
• supported by clear verdict copy and FAQs